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What changes on App Store creative assets, checked and dated.
Apple, confirmed
Guideline 2.3.14: what App Review checks in header videos
Since October 16, 2026, App Review can reject a header or search results video for what it shows: prices, unsourced claims, content above 4+.
Our tests
App Store header and search videos: 17 files tested in App Store Connect
Apple’s specs for 21:9 product page header and 3:2 search results videos, compared with the API and 17 App Store Connect uploads: codec, length, audio.